Strive (ticker ASST) is a pure Bitcoin treasury that took shape after the 2025 merger with Asset Entities, backed by the asset manager co-founded by Vivek Ramaswamy. It holds more than 14,000 BTC and, besides its common stock, issues a fixed-dividend preferred. Buying ASST is straightforward.
Where ASST trades
Strive trades on the Nasdaq (United States). As an ordinary US stock, it isn't affected by the PRIIPs barrier that blocks US spot Bitcoin ETFs for the EU retail investor.
Brokers where to buy ASST
It's available at the usual brokers with US market access: Interactive Brokers, DEGIRO, Trade Republic, eToro, Trading 212, Revolut, XTB and others. Verify the ticker is in your broker's catalogue and check the fee and currency conversion before trading.
The common stock vs the SATA preferred
Here's a nuance worth understanding. Strive offers two distinct instruments: the common stock (ASST), which gives leveraged exposure to the company's Bitcoin with its mNAV; and the SATA preferred, which pays a fixed dividend (13% reference yield) and behaves more like fixed income than a directional BTC bet. They're not the same: the common seeks appreciation; the preferred, income. We cover treasury preferreds in the fixed-income section.
How it's taxed
How gains are taxed depends on your country of residence — in most jurisdictions, selling ASST is a capital-gains event, and the preferred's dividends are investment income. With a broker domiciled abroad there's often no automatic withholding or reporting, so you may declare manually. Check your local rules or a tax advisor.
What you're buying (and the risks)
Strive's common stock is a pure treasury: it trades with an mNAV and is leveraged exposure to the Bitcoin price, with management-team and capital-structure risk. The SATA preferred has a different, more income-like profile, but with its own credit and market risk. Choose based on whether you seek appreciation or income.
Alternatives and how to compare it
To see it against the sector benchmark, the Strategy (MSTR) vs Strive comparison. Its live profile is in the directory. And the full picture, in the guide to how to invest in Bitcoin treasury stocks.
This article is education, not financial or tax advice. ASST and SATA are volatile and carry the risk of loss; broker availability and fees change, verify them before trading.
